Explain Like I'm Five: Advertising on Google, Facebook and Instagram
Online advertisement basics for Google, Facebook and Instagram explained in simple terms.
Google Search Ads and Facebook/Instagram Display Ads are two popular ways for businesses to promote their products or services online. In this post, we try to cover online advertising basics, explained in the easiest way possible.
What are Google Search Ads:
- When you search for something on Google, there are some results at the top that say "Ad". These are ads that people pay for so that their website can be at the top of the search results.
- If someone clicks on the ad, the person who put the ad there has to pay Google a little bit of money. That's how Google makes money.
- The people who put the ads there choose specific words that they think people will search for, so that their ad shows up when someone types in those words.
- They also choose how much money they want to pay for each click, and how much money they want to spend overall.
What are Facebook and Instagram Display Ads:
- Have you ever seen an ad on Facebook or Instagram? They usually look like pictures or videos, and they show up in your feed.
- People pay for those ads to show up, just like with Google ads.
- The people who put the ads there choose specific things that they think people are interested in, like a certain age group or location.
- They also choose what the ad looks like and what it says, so that people will want to click on it.
In summary, Google Search Ads and Facebook and Instagram Display Ads are both ways for people to promote their websites or products online. They pay for their ads to show up in certain places, and they choose specific things like words or interests to make sure that the right people see their ads. When people click on their ads, they have to pay a little bit of money.
Google Search Ads vs Facebook/Instagram Display Ads
You should use Google Search ads when you want to show your ad to people who are searching for something specific. For example, if you're selling shoes, you might want to show your ad to people who are searching for "buy shoes online" or "best shoe store near me".
You should use Facebook or Instagram display ads when you want to show your ad to people who might be interested in what you're promoting, even if they're not actively searching for it. For example, if you're selling shoes, you might want to show your ad to people who are interested in fashion or follow fashion influencers on social media.
So, to put it simply, if you want to show your ad to people who are actively searching for something, use Google Search ads. If you want to show your ad to people who might be interested in what you're promoting, use Facebook or Instagram display ads.
Using Balloonary.com makes it easy to create and launch Google Search ads, Facebook and Instagram display ads because it does a lot of the hard work for you.
When you want to create an ad, you usually have to think of what words to use and what the ad should look like. But with Balloonary.com, you just enter the website you want to promote and it will do the rest for you!
For Google Search Ads, Balloonary.com will look at the website and figure out what words to use in the ad, so that people who search for those words will see the ad. It will also help you write the text for the ad.
For Facebook and Instagram display ads, Balloonary.com will look at the website and figure out what kind of people would be interested in it. It will then create an ad that will show up in the Facebook or Instagram feeds of those people. It will also help you choose the right image and write the text for the ad.
So basically, using Balloonary.com makes it easy to create and launch ads because you don't have to do all the hard work yourself. You just enter the website you want to promote, and Balloonary.com does the rest for you!
And here is some basic terminology you need to be aware of to get you started:
- Ad copy: Ad copy is the words that are used in an ad to try and get people to click on it. It's like a little message that tells people what the ad is about and why they should click on it.
- Ad image: An ad image is a picture or video that is used in an ad. It's there to catch people's attention and make them want to click on the ad.
- Targeting: Targeting is when you choose specific things about the people you want to see your ad. For example, you might want to target people who live in a certain place or are a certain age. This way, your ad is more likely to be seen by people who are interested in what you're promoting.
- Keywords: Keywords are specific words or phrases that are related to what you're promoting. When someone types those words into a search engine like Google, your ad might show up. It's like a way to make sure that your ad is seen by the right people.
- Ad budget: Ad budget is the amount of money you're willing to spend on your ad campaign. You can choose how much you want to spend overall, and how much you want to spend each day. This way, you can make sure that you don't spend too much money on your ads.
- Ad impressions: Ad impressions are how many times your ad is shown to people. It's like how many times your ad is on a TV screen for people to see. The more ad impressions your ad gets, the more people see it.
- Ad conversion: Ad conversion is when someone does what you want them to do after they see your ad. For example, if you want people to buy something from your website, ad conversion is when someone clicks on your ad and then buys something from your website. It's like when you ask your friend to do something, and they actually do it. Ad conversion is like when people do what you ask them to do after they see your ad.