Since 2020, changes in the way we live and work, have seen more and more entrepreneurs using their personal skill-set to launch service-led businesses.
If you have a skill that you’re considering turning into a business, now is the time to give that idea some serious thought.
A key benefit of service-led businesses is the low overhead costs in comparison to a traditional brick-and-mortar setup. On top of this, creating a business where YOU are the product reduces the need for significant capital investment, while the scalability and flexibility of, especially online service-based model means you can reach a global audience without geographical constraints.
Despite the advantages, a survey by HubSpot found that 63% of entrepreneurs feel uncomfortable promoting their business and running marketing initiatives. If like them, you’re not sure how to begin, the festive period is a great time to start sleighing your marketing game because seasonal offers present brilliant opportunity for service-based entrepreneurs. Not only do they help drive sales, but they create a means to engage with existing clients while attracting new ones.
So, here are five Christmas promotional ideas for various types of small-scale service-based business to get jingling some sales.
1. If you’re a Yoga Instructor with online presence….
Why not create a ‘Free Holiday Meditation Series’: Offer customers a week-long guided holiday meditation series, accessible to the community. This free series not only adds value to your offering by fostering a sense of community engagement; it promotes wellness during the stressful holiday season and attracts new clients ahead of the new year, where most of us are likely to engage and buy into health and wellness service.
Benefits: You gain visibility, demonstrate teaching style, and potentially convert participants into paying customers for future classes or workshops.
2. If you’re a Nutritionist or Freelance Recipe Developer…
Why not create a ‘Seasonal Recipe Collection’ with a healthy twist: Curate and share a digital collection of healthy and festive recipes tailored to the holiday season. This free resource promotes your expertise in nutrition and creativity in recipe development. Offer these free resources to your community, and while they are using and having the opportunity to trial your product, they will likely engage in any paid for meal plans, subscriptions, or consultations on your site.
Benefits: As well as proving your knowledge, you establish trust, and potentially expands your client base by offering valuable content.
3. If you’re a Freelance Copywriter….
Why not launch a series of ‘Festive Creative Writing Prompts’: Prove your skills by creating and sharing a series of holiday-themed writing prompts and tips for aspiring writers or bloggers. This helpful offer will not only demonstrate your writing skills, but it may lead to collaborations, referrals and briefed pieces of work in the new year.
Benefits: Professional writers get to demonstrate their expertise, foster a sense of community, and increases visibility among potential clients.
4. If you’re a Dog Walker…
Why not create a ‘Dog Walking Voucher’ with a local pet care service: Create and offer a set of dog walking vouchers for pet owners in the community. Each voucher could entitle the recipient to a complimentary walk or a discounted package for their furry friends. This thoughtful gesture not only provides pet owners with a break but also introduces them to the excellent services provided by the local pet care business.
Benefits: Working with another local pet care service gives you access and exposure to their community, establishing trust in your service within the community. Offering free vouchers could convert into regular paying clients.
5. If you’re a Digital Artist or an Illustrator…
Why not offer a limited-edition digital holiday-themed artwork for free download. This gift showcases your artistic talent and may attract businesses seeking design services.
Benefits: For a small investment in your time, you gain exposure, demonstrate your creativity, and may convert from downloaders into paying clients for custom artwork.
The holiday season presents a perfect opportunity for service-based entrepreneurs to showcase their expertise, engage with their community, and attract new clients, by creating seasonal offers.
In offering valuable gifts that will resonate with your audience, you not only spread a little festive spirit among your community, but you will also grow your businesses organically. So, we say, use the Christmas period to create some ‘HO HO Holiday Offers!