McDonald’s 50th Birthday Campaign is a ‘McMasterclass’ - Say Cheeeeze!
This autumn, McDonald's UK is celebrating its 50th anniversary in style – and its milestone campaign is a ‘McMasterclass’.
Marketing
To Meme or Not to Meme?
The benefits and considerations when using memes as part of your social media strategy.
Let's Celebrate Women in Marketing
Let's celebrate International Women's Day with some facts and three great campaigns.
Money Can’t Buy You Love
Three tactics any small service-led business can try this Valentine’s Day<3
Success actually lies in creativity, innovation, a deep understanding of the target audience. Part of the effectiveness of seasonal hooks is the inherent emotional connection they create with consumers.
Unwrapping the Success Behind Cadbury's Longevity
As the global confectioner celebrates its 200th birthday, we’ve got four tips any small business can savour, when it comes to building brand consistency.
Five Ways Any Small Business Can Give to Charity – at Christmas or All Year Round.
In today’s dynamic business landscape, you neither need to be a charity nor a multinational business with a corporate social responsibility to fulfill to address societal challenges or have a meaningful impact on your local community.
HO HO Holiday Offers – Five Festive Promotion Ideas to Help You Sleigh Your Marketing Game
The festive period is a great time to start sleighing your marketing game because seasonal offers present brilliant opportunity for service-based entrepreneurs.
Domino’s Pizza New Loyalty Scheme is a Recipe for Success: Five Ways any Small Business Can Get a Slice of the Action
Next year will see fast food giant Domino's Pizza launch its loyalty scheme in the UK. But loyalty programs aren't exclusive to big brands, and we think you should be grabbing a slice of the action, whatever the size of your business.
Seven Fan-TASH-Tic Tips A Small Business Can Take From “Movember” To Foster Change, Grow Community and Build Their Brand
Movember is here! It's time to put your razor aside and let that mustache grow!
The Rule of 7
The Rule of 7 in marketing suggests that a message needs to be seen or heard by a person approximately seven times for them to take action or make a purchase. So why is this important?